1975-1979
WORLDWIDE RENOWNED
Known for their top-class engines and off-road machines, SWM saw huge success across Europe and America, defining extreme sports.
1971
BRAND START-UP
Born in Milan, Italy, SWM dominated Europe in the 70s-80s, a symbol of Italian manufacturing.
2014
THOROUGH INNOVATION
SWM revitalized the brand by acquiring the Husqvarna Milan factory, combining SWM's legacy with Husqvarna/ BMW's advanced tech. A new Italian design center was established, launching SWM's new journey.
1980-1989
SWEEP THE WORLD
SWM's high-performance off-road lineup ranked top 3 globally in the 80s, becoming synonymous with freedom and individuality.
2024
SWM POWERSPORTS
SWM Powersports hits the outdoor realm ready to compete, built on the legendary design and fine craftsmanship of Italy.
2016
SWM MOTORS
In July 2016, SWM Motors brand presented the global launch in Beijing.
