Milan – EICMA 2025 has just closed, and Italian legend SWM used the stage to unveil its first-ever all-terrain vehicle family: the TRAILHUNTER ATV and NOMADER UTV ranges. The launch signals the start of the company’s 2025 brand-revival plan, presented under the show theme “Revive the Legend, Shape the Future..”

Seven models, one brief

• ATV-TRAILHUNTER series – 550 / 700 / 850 / 1000

• UTV-NOMADER series – 550 / 700 / HYBRID PRO

Each unit is built around SWM’s “Italian design, European homologation, race-grade performance” formula—clean surfaces, driver-centric ergonomics, Euro-compliant safety and emissions packages, and components already proven in competition.

Strategic pivot

With global demand for adventure and utility off-road vehicles rising, SWM spotlighted its all-terrain vehicle family to demonstrate its unwavering resolve for brand renewal. Through the technical strengths of the TRAILHUNTER and NOMADER ranges, the company signals to global markets that it will deepen its presence in all-terrain mobility, iterate products around user needs, and deliver solutions that combine performance, quality and style for outdoor enthusiasts worldwide.