On the evening of the opening day of EICMA Milan Motorcycle Show, the SWM Powersports 2026 Global Dealer Partner Night was held in Milan, gathering partners from across the globe.

Centered on the theme “TOGETHER, TO THE TOP”, the event brought together SWM’s worldwide dealer network. In his address, Gong Daxing，Chairman，elaborated on SWM’s long-term vision for its powersports business. He noted that the brand adheres to collaborative work division between the headquarters and dealers: headquarters takes charge of product R&D, manufacturing, supply chain and service support, while local partners focus on regional market development. Both sides share risks and opportunities to build a sustainable win-win partnership ecosystem.

During the reception, David Li, Sales Director, officially unveiled the brand’s medium-and-long-term strategy, product roadmap and comprehensive channel support policies. Backed by robust manufacturing capabilities and rigorous testing protocols, SWM has built out its flagship product portfolio consisting of Trailhunter and Nomader. The brand also rolled out supporting service initiatives including a multi-warehouse spare parts network, digital after-sales systems and technical training programmes, to empower dealers across branding, retail and marketing dimensions.

Looking ahead, SWM will continue expanding its displacement lineup and advancing hybrid technology, delivering new products and commercial opportunities on an ongoing basis. This reception strengthened consensus among global channel partners and laid a solid foundation for the brand’s overseas expansion in the ATV/UTV market.